Ali Taekman
Brand Advisor and Strategic Partner

I help founders of luxury, lifestyle and talent-led brands protect their vision and their spend, keeping brands focused, distinctive, and culturally resonant.

From early-stage identity to growth-stage repositioning and legacy refreshes, I advise brands navigating inflection points.

Brands turn to me when clarity, discernment, and precision are non-negotiable. I’m known for quickly understanding where a brand wants to go and acting with focus to bring that vision to life through sharp positioning and long-view thinking.

Working directly with founders and executive teams, I define identity and purpose while shaping messaging, language, and tone, so their brand shows up confidently in the moments that matter most. I set the strategy that PR and other external partners execute, overseeing all brand communications at the highest level. The impact shows up quickly: in sharper narratives, clearer focus, smarter investments, and momentum with the right people.

I operate as the anchor that ensures every dollar spent - from earned media to paid social, partnerships, campaigns and experiential - is aligned to a meaningful brand outcome that safeguards time, budget, and long-term value.

As a quiet force behind the scenes of some of the most influential brands across fashion, beauty and lifestyle, I bring a rare mix of intuition, industry intelligence, and strategic clarity, paired with a trusted network few others can offer.

To explore how I engage with brands at key moments of growth, evolution, or reinvention, please GET IN TOUCH →